My startup idea is taken? What do I do?
The space of ideas is so throughly pricked, that finding a new one is hard (but proven possible). A startup has to generally work on something that everyone else has overlooked.
Successful startups happen because founders think different from other people and a few ideas seem obvious to them. They then step back and notice that they have found an idea in everyone else’s blind spot and thereon make an effort to stay there.
Lets take a look at a few startups that played the same game differently and made themselves what they are today. Talking about Google, Apple, Uber and Facebook.
It always looks like a similar progression of a regular startup. People meet, become friends and decide work on something, hoping to make it big. They are aware about the existence of other companies doing the same job and being far more successful than the plan they just sketched.
But the game is also about executing the idea than having one. They continue to work on what they find missing and want the world to have, rarely without pits, bumps and falls.
Google realized how their competitors based their search results depending on the number of times the keyword has appeared whether relevant or not, they developed the PageRank. Started as a thesis project for the Stanford University graduates, it is what majority masses use to search the web.
Steve Jobs wanted the then computers to be more efficient and useful than what they were and so Apple was found. He was so futuristic in his thoughts that we continue to feel the hit of his absence – we fell behind of being into the future by 20 years.
Uber gave us real-time cab bookings with no cash payments. They put technology to use to minimize customer’s waiting time on the street, to try not to cancel their rides, and to make them stay away from the hassles of payments.
Started as a project by a bunch of college students, they concentrated making the world a well-knit community, gave their users what they wanted, did not prejudge any development ideas and made better sense of social advertising.
These companies are examples of what success looks like. The rest is history. Now we can ponder if finding out a new way to execute our startup idea and bridge the gap – is ever a good idea.